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Marketing automation for small businesses: A guide
Spending hours on email scheduling and lead follow-ups? Struggling to find time to work on big-picture strategies because repetitive marketing tasks occupy all your time? This is where marketing...
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CRM vs. marketing automation: Why they’re a match made in heaven
Managing relationships with your customers is a crucial part of being able to make sales. This is especially true in the age of digital marketing, where each interaction needs to be perfectly...
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7 benefits of marketing automation and how to get them quickly
Feeling swamped with documents to sign? Need more customer data? Want better conversions? Read on to learn how marketing automation tools can help solve all of these problems. Key takeaways Marketing...
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10 marketing objective examples to help you achieve your business goals
Over 70% of marketers rely on marketing goals to stay the course and measure their marketing campaign’s success. If you’re one of these marketers, you know defining achievable and actionable...
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12 best sales email templates for higher engagement
When was the last time you opened a sales email? It’s a difficult question to answer, isn’t it? Heck, many of us skip past the emails from companies and mailing lists we’ve gone out of our way to sign...
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How to know whether to use ideal customer profiles or buyer personas
Confused by ideal customer profile vs buyer persona? Need to know what they are, the differences between them, and when to use them? Thankfully, we have compiled some basic ideas to help businesses...
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Business automation software: 11 time-savers you should consider
No one ever said that running a business was easy. However, the rise of automation software over the past few years has made it much simpler to automate a whole range of processes to save your company...
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Free 14 marketing software tools for small businesses in 2024
Marketing your products and services is an integral part of any business model. However, many small businesses face budget restrictions that can limit marketing activity and reach. Here, we’ll look at...
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Social media AI tools must haves
If you’re an online business, every social media like, comment, and share counts. You never really know what propels you to social media fame. While the competition is fierce, the abundance of new-age...
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Communication tools in the workspace
With remote teams spanning multiple time zones and the need for quick decision-making, a typical modern-day workspace is rife with communication challenges. Because it’s not just about communication;...
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How to boost sales with through-channel marketing automation
Observing from outside how your channel partners market your products is no longer the solution. With through-channel marketing automation, you can manage how the distribution is done and how...
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Unleashing AI marketing as the new frontier
The AI market is in a flourishing period right now, opening unprecedented opportunities to each industry, niche, or workflow it touches. Using AI to screen job candidates in HR helps process thousands...
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How does price relate to successful marketing?
How does price relate to successful marketing? We all know that cheaper prices will attract more buyers, but there’s actually a lot more to it than that. Let’s have a closer look at the whys and hows...
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What is an email drip campaign?
In the digital world of the internet and social media, virtual relationships can be maintained indefinitely. The old and reliable communication channel of email marketing has been reborn. Modern-day...
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How to expand internationally and grow your business
If you’ve had enough reading about fluffy topics like “What is global expansion” and really want to change the conversation to “How to expand to global markets,” this article is for you. Here, we’ll...
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Determining how to improve win rate vs close rate
Identifying the win rate and close rate of your business deals will help you pinpoint bottlenecks in your sales pipeline, which you can improve for better results. Also, tracking sales metrics...
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Successful real estate marketing tools and tips
As a real estate agent with a knack for selling customers their dream homes, you want to showcase your vibrant personality and expertise. Solid marketing is your bridge to building trust and...
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Secrets revealed: An inside look into the PandaDoc tech stack
Keeping your sales performance and KPIs consistently high in today’s competitive and volatile market can be a massive challenge — and your salespeople would probably attest to as much without...
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Best CRM software for hotels
Have you ever thought of having an effective personal assistant that collects, organizes, and processes data regarding each of your hotel guests, all while paying that assistant a relatively modest...
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